How to do Productive Product Hunting?

What is Product Hunting?

It is basically a market research and product validation check done before launching a product. It can also be process identifying the everyday products that one can buy from a supplier and brand or sell it as its own product. For this, one should analyse the demand, competition, cost and demand of product. 

A typical product hunting can involve steps:

1. Searching amazon category

2. Selecting a niche

3. Validate demand and competition

4. Can filter search by price, review and active sales

5. Shortlist the products and check out net profit margin

6. Finding a supplier 

Goal of Product Hunting

Find products that:

• High demand

• Low to moderate competition

• Sourced at a low cost

• Healthy profit margins

 Low to Moderate Competition

This diagram shows how Amazon sellers should judge the product competition before launching a product. Comparing the both scenarios, the ideal product should have low competition (showing on the left side). The amazon main page lists 48 sellers along with the results of the total number of sellers on that specific product. 

Demand / Search Volume

A product in high demand means the product that sell well usually check by BSR, monthly sales estimates, and keyword search volume. A product having search volume can be searched using various tools:

1. Helium 10

2. Jungle Scout

3. AMZScout

4. Keepa

5. Amazon search bar & best sellers page

Sourcing 

The product can be sourced from alibaba.com.

Make sure to use filters while sourcing like, alibaba guaranteed, Trade assurance, & verified supplier.

Overall Pick by Me for USA

1. Search volume     =   10,000 +

2. Competition  = less than 1000 seller

3. Price range = less than 50$

4. Selling = FBA

5. net profit = 25 to 30 %

6. Single piece product

7. avoid Bulky products